Vivid copywriter, editor and keen content strategist specializing in irresistible digital content that produces tangible business results. Innovative, empathetic and quick to tune in to audience needs, ensnaring readers with powerful copy that guides them down the sales funnel. Expert in:
- Inbound and content marketing strategy
- Blogging and blog management
- Emails, web copy, ads, brochures, digital content assets
- Conceptualization and key messaging
- Video scripting
- Social media
- SEO and link building
MARKETING EXPERIENCE
Inbound Content Strategist
ISTE (2013 – 2015)
Nonprofit membership organization seeking to increase its influence as a major player in the advancement of digital age education. Hired to leverage new and existing content assets to drive web traffic, build social media authority and bolster marketing initiatives.
- Increased blog traffic by 300% within two months.
- Generated nearly 50,000 website visits in four days during the annual ISTE Conference & Expo. Conference-related blog content received more than 3,000 mentions on Twitter, with the #ISTE2014 hashtag trending fourth worldwide.
- Wrote key messaging, emails, ads, web copy and inbound content for the ISTE 2014 marketing campaign, which resulted in record-breaking conference attendance.
- Helped transition the organization’s print magazine to a digital content hub, which in its second month garnered more than 32,000 page views and 8,000 social media referrals.
Content Coordinator
MAD FISH SEO (2010 – 2013)
Startup agency seeking to expand its client base and digital marketing offerings. Hired to manage production of blog content and digital content assets for a broad variety of industries.
- Developed SEO content standards that became a key selling point for the agency. Client base more than tripled within two years.
- Initiated a successful inbound marketing and link building strategy to help clients establish brand authority and develop quality link portfolios.
JOURNALISM EXPERIENCE
Freelance writer
(2006 – 2012)
Clients included the Statesman Journal newspaper, Willamette Woman magazine, B2B magazine, Reading Local: Portland blog and Trazzler.com.
Reporter
THE TENNESSEAN (1999 – 2006)
Wrote in-depth and investigative news as well as shorter articles for front page, local news and features sections of this daily metro newspaper.
VOLUNTEER WORK
Board member
MECCA (2013 – 2015)
Served on marketing committee to help guide the organization through a rebrand and capacity building initiative. Assisted with marketing strategy, web copy, newsletter and grant writing.
Marketing Special Projects Volunteer
OREGON ZOO (2008 – 2008)
Crafted web copy, press releases, brochures and PowerPoint presentations. Wrote sensitive marketing copy for a successful public bond measure campaign to fund zoo renovations.
EDUCATION
Bachelor of Arts in Journalism
UNIVERSITY OF OREGON CLARK HONORS COLLEGE
- Completed the highly selective Kidd Tutorial creative writing program.
- Phi Beta Kappa member.